About the Magazine
My Hashtag Is Trending is a satirical content-economy magazine about the absurd little systems that turn personality, insecurity, trends, and bad timing into engagement.
It treats the internet like a glossy lifestyle empire built on unstable emotions: influencer ambition, brand language, apology formats, fake authenticity, productivity theater, and the unshakable belief that one more post might fix everything.
The tone is loud, cynical, affectionate, and magazine-first. The pages behave like fake media artifacts: comic features, worksheets, reports, classifieds, social feeds, trend bulletins, and recurring characters who keep trying to manufacture relevance out of soup, errands, romance, lighting, and public embarrassment.
Start With The Smoke
The front page is the marquee glow: the logo, the cover stare, the first whiff of burnt sugar, hot lighting, and comment-section smoke.
Patreon is where the whole magazine spreads its elbows. The Joke Mill spits sparks every day. The segment pages drop you inside each recurring disaster while the camera is still rolling.
My Hashtag Is Trending
How a Running Joke Became a Magazine
The origin of My Hashtag Is Trending, from two people roasting the algorithm to a full-blown home for satire, parody, and scroll-culture nonsense.
The Origin Story
My Hashtag Is Trending began the way many questionable internet ideas do: with two people trying to make each other laugh.
Artist Andrew Michael and his girlfriend, Christine, started making “stupid little comics” about exaggerated versions of themselves chasing whatever viral trend had seized the timeline. Christine became Kris: fearless, flashy, and convinced every post was one upload away from fame. Andrew Michael became Kyle: camera operator, editor, and reluctant translator of internet culture, usually filming the disaster he had already advised against.
The comics grew into Kris and Kyle Go Viral, a recurring segment about algorithm worship, meme culture, influencer ambition, and the tiny humiliations hiding behind every “effortless” post.
Then the joke escaped containment. My Hashtag Is Trending became a magazine for satire, comedy, comic strips, social-media spoofs, parody headlines, viral-video jokes, and the strange rituals of life online.
Meet The Editor
Andrew Michael is the founder, creative director, and editor of My Hashtag Is Trending. He develops the magazine’s concepts, characters, visual identity, and editorial voice, working where comic art, pop culture, and digital absurdity collide.
His favorite target is not the internet itself, but the way perfectly ordinary people become gloriously strange when a camera, a hashtag, and the promise of attention enter the room.
The editorial rule is simple: notice what everyone is doing, tilt it three degrees, and reveal the joke that was already there.
The first recurring segment
Kris chases the trend.Kyle records the evidence.